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DEMON
Demon
might not have been as successful as Iron Maiden or Saxon but they were
an equal part of what was the NWOBHM-scene back in the 80s. Now that we're
in the infant years of the new millennium it's almost like being beamed
back 20 years in time. Aside from Iron Maiden and Saxon that has kept it
going for all these years we now see more and more old British heavy metal
bands coming back. And I like it. In a world were posing seem to be the
most important part of being a band who's better at it than the ones that
first introduced it. But now these bands have grown old and their posing
days are over so all there's left is the music. And what a glorious way
to come back. Demon's new album "Space Out Monkey" is every bit Demon that
you could ask for. It's as if they picked up from where they left after
their last album, only 9 years later and wiser. On a grey Tuesday I called
Dave Hill in his record shop to find out more about Demon's past and present.
Anders
Ekdahl
It's been a while since you
last released and album. What have Demon been up to in the 9 years since
your last album?
"Actually
we continued to play up until 1995. We decided then to take a break because
we'd been at it since the late 70s. We were a little bit tired. We had
a couple of years off and then we got a call from Germany in 1998, from
the Bang Your Head-festival so we went over there and did that. We decided
then that we'd better do a new album. Basically that's when it started
to move again. Last year (2000) we went to the Sweden Rock Festival in
Sweden and last year Record Heaven approached us about the new record and
the back catalogue and that's what happened. So we're back with the new
album and the release of some of the back catalogue. So it works out now
that it's been 9 years since the last Demon album."
From what I’ve understood
you’ve planned this new album "Spaced Out Monkey" for some time. Why has
it taken so long for it to be released?
"I
don't think there were any problems. We did have a schedule to release
the album earlier this year. We definitely tried to meet the schedule.
There's been no problem, really. We also had to re-master the early albums
and put in extra artwork and that's been time consuming, to find extra
tracks and artwork. We wanted to make sure that they were right so that
we could put out those albums the way we preferred."
When I listened to the "Space
Out Monkey" album the first thing that hit me was how much it still sounds
like classic Demon.
"We've
tried to keep that there. We've have tried to make a modern album, as we
do with all our albums. We tried to keep the Demon stamp on it. There's
no use coming back 9 years later and sound like a tired 80s band. We wanted
to do something new and fresh but it do sounding very much like the band,
which was what we were aiming for.
Obviously
we needed to move on but if you listen to the albums we've done we've tried
to not make the same album twice. We wanted to move on again and to represent
Demon in the year 2001. It's a fresher sound but we wanted to sound like
Demon without losing the Demon trademark and I think we've done that."
Your Swedish label Record
Heaven has re-released your first three albums. Do you have plans on re-releasing
all the old Demon albums?
"Yes,
that's what we're gonna do. We have to go in and re-master them and we're
searching for extra artwork and tracks at the moment. The nice thing is
that we as a band are able to do them under our own name where it sometimes
when the material is re-mastered it's out of the hands of the artist. We're
able to be in the driver's seat to make sure it comes out exactly as we
want it to. That's always been the Demon tradition, as to try and look
out for the best of each album. We're looking forward to them coming out.
It'll happen over the next 6 to 12 months."
Some consider "Night Of The
Demon" and "The Unexpected Guest" to be your finest hours. Is it possible
to create the same feel as you had when those albums were released?
"People
ask us that a lot of times. With every album we do we like to try and offer
something different every time. I think each album has a memory. When we
did "Night Of The Demon" we were just a gigging band. Mike Stone who had
a record store in our town worked towards the management side and sort
of was in the studio with us. The late Mal Spooner and I had an idea for
a few tracks. We met up with Mike by accident and did a thing called "Liar"
that got quite good reviews. Looking back it was a simple thing we did.
We had written a few simple songs like "Night Of The Demon" and "Into the
Nightmare". We went into a studio 40 - 50 miles from where we lived, we
went there maybe three or four times. In those days we would go for a day
and maybe
do two or three tracks. The
way they came about was quite simple. We were playing with the band. We
were at that time not out to do an album.
For
the second one "The Unexpected Guest" we were obviously able to go to a
studio and spend a couple of weeks. They are all great memories. I have
great memories of "The Unexpected Guest". We did it in a place in London
that was the old Hammer studios where they did the Hammer films. They had
built a studio in there and it was like a big campus. We did "The Unexpected
Guest" in there and that was a great memory.
When
we went to do "The Plague" we went to Scotland. Obviously we were planning
the albums a little bit more then, we were working on them cause there
were keyboards coming in on them. Somebody asked me the other day if we
thought when we did the "Night…", "The Unexpected…" and "The Plague" that
some twenty years later somebody would still be singing the songs and playing
the music. We were just some guys in a band, playing and recording in a
studio making this music and now twenty years or more has passed. It's
quite amazing really."
When you're young you don't
think twenty years ahead.
"No,
you don't when you're 18 or 19. Now I have a family and my oldest girl
is 23 so she was 3 when we made that. I have three more that are all grown
up. If somebody had said then that when my oldest is 23 people would still
be listening to Demon I wouldn't have believed them. You don't think that
far ahead. You just think for the day. Somebody said we got some studio
time and we got some songs. You don't think in those terms, you just do
the best you can."
When you released "Night
Of The Demon" and "The Unexpected Guest" did you experience any controversies
over any of those albums?
"There
were all sort of things. I remember one of the photo sessions, it was in
an actual graveyard, where the police turned up and I ran away with the
suit I had on. It made the local papers. It was nothing planned. If it
had been planned I don't think I would have done it. I think somebody actually
rung the police. There were quite a lot of things. People turning up at
gigs giving us upside down crosses. There have been some really weird coincidences
with the band over the years. I mean at that time you really didn't think
about it. You thought it was really funny. Looking back on it it's like
Demon folklore. The press picked up on these things. There were a lot
of things like people from
the church standing outside the venues. I remember some years ago, I think
it was in the late 80s, some guy came up to me and said to me: Do you know
that the cover to "Night Of The Demon" was basically responsible for the
start of black metal. I said I wouldn't go that far. I have no idea about
that. I think it gets mentioned once or twice but the great thing is that
it's a great cover. It was an artist in London who put it together for
us. It was quite controversial at that time. It was just really fun the
way the press picked up on it. This whole thing about the occult was just
company and paper talk.
The
cover represents where covers of black metal came from. It's a striking
cover and it was responsible for a lot of the sales of the album. People
said that when they were walking into the record shop and that cover was
standing there and they'd been tempted to buy the album even though they
didn't know the content.
Just from reading the lyrics
to the "The Unexpected Guest" album I get the impression that there was
a conceptual theme to it?
"For
"The Unexpected Guest" we tried to cover the little bits that are unknown
to us, the things that are not certain, things that are a mystery. Most
of the tracks basically are covering that thing, the darker side. I think
the word is observing. We were observing the unknown and the darker side.
Reading the lyrics to "The
Plague" I can't help getting a feeling that they're a social comment on
the state of Britain at that time?
"What
we wanted to do quite honestly was an honest album. "Night Of The Demon"
and "The Unexpected Guest" touched on older day evil and "The Plague" was
very much touching on modern day evil. With "The Unexpected Guest" we'd
made the charts in Britain, we had done a tour and done 2 sold out gigs
at the Marquee and 2 days later I was signing on to be unemployed. We were
lead to believe that getting an album out, making the charts and touring
and you're on your way to the Rock'n'Roll orbit. Basically we found that
2 days later we were all unemployed. We took the newspaper and wrote some
comments about things going on in the world at the moment. I think it was
two people being angry and sad at the system and that's how it came about.
It was on the conceptual side a little bit like "1984". We've always made
albums not for the gain of
money. I've never been involved
in an album that you think you're going to make money from. It has always
come from the heart. "The Plague" was a reaction to the business.
It was just that the lyrics
seemed so British to me.
"They are
obviously that. I think looking back on it there was a lot of unemployment
at the time of "The Plague", the Margaret Thacher era. We just took the
papers and we wrote "The Plague". It's a gut reaction and an honest feeling.
Obviously some of the lyrics reflect the state of Britain."
The artwork for "The Plague"
has a really wonderful "1984"/Franz Kafka feel to it.
"There
is a lot of that thing about it. A lot of people said that from "The Unexpected
Guest" to "The Plague" it was like moving 4 albums, from 2 to 6. They probably
wanted us to make another "The Unexpected Guest" or "Night Of The Demon".
I think it got that stark energy. It's different from the other two. I
think it represents the cover that's on that album. That's why "The Plague"
is that way. We wanted to draw a modern image as opposed to the past.
From "The Plague" and forward it seems as if Demon has become more of a
commentary on the state of the world than a band singing about the unknown.
I
think the lyrics have become more worldly. Each album tends to represent
a moment in time for us, or for myself. We were never black metal but after
"The Unexpected Guest" there were so many bands that was black metal so
we should move on, which we obviously did. Basically we didn't have to
write love songs because I can't write love songs. From after that the
lyrics represent the matter of the times. On the "Breakout" album there's
a song called "Hurricane" that is a social statement about the state of
Britain at that time. The new album is a snap shot of things that are going
on around us and I think that's the way we decided to go. I think that
they are worldlier songs. On the "Taking The World By Storm" album there's
a song called "Remembrance Day" and the content of that song is about what
happened on Remembrance Day a couple of years ago in Northern Ireland.
The new one is like snap shots and that is what a Demon album has come
to be all about."
This is something I've touched
upon when I've spoken to British bands, that in some ways Britain seem
to be going backwards when the rest of Europe is moving forward.
"I think
that Britain is far behind in a lot of ways. Britain has always had this
attitude that we're so good at everything but we basically have to learn
that we're not. The rest of Europe, and the world, has moved on. I think
that Britain has begun to wake up a bit. The new Demon album is not just
about Britain. It's a comment on all the things that are going on in the
world. There's a song on the new album called "Child Of The Dark Sky" that
is talking about kids living in the sewers. We saw a program about that
on TV. The track "Never Saw It Coming" is about how fast things happen
today. Sometime the news is history by 10.30pm. "Cry From The Street" is
a snap shot of street life in any of the major cities, the metropolis.
With "Spaced Out Monkey" there is a sort of rap feel because we musically
wanted to try to capture the beat of the street. The beat of the street
over the last few years has been very much a strong rap feel. The whole
of the album is musically where we are in 2001 but what it is, is a snap
shot of the world in 2001.
If you have to divide the
career of Demon into periods, which would you say has been the best?
"Obviously
"Night Of The Demon", "The Unexpected Guest" and "The Plague" we got the
first release in the mainstream by Atlantic Records. With "Taking The World
By Storm" we got some accolades in the press. Album of the year in one
British magazine. Basically the albums represents moments in time and some
of them more successful than others. I think, hopefully, that the new album
will be the best selling of them all. We've got some great reactions. It's
been 8 or 9 years and the world is not waiting at the moment for a new
Demon album. I expect 50% to come back and say that they don't like but
also that 50% will. It feels good at the moment. The
thing with Demon over the years
has been that the timing has been wrong, in the wrong place at the wrong
time. It's a great moment in time to release a Demon album. There are a
lot of the older bands that are not around anymore and not everybody likes
the new bands. The moments in time that we've done album that has been
successful, I got the same feeling now.
Back in the 80s when NWOBHM
was big, did you ever feel overlooked, almost as if you were second class
by the media and record buyers?
"Not
really. We were fortunate that we were there and because it was a good
period we were able to start making records. We didn't have the same success
that Maiden or Saxon had but I mean without it we wouldn't have been there
and we wouldn't have made records. A lot of those bands from back 15 16
years are now reforming. I think that sometime some of the standard bands
have not been as good as they were back in those days. My opinion is that
they didn't stay the course and that they're maybe reforming to do the
odd gig or two out of nostalgia. It's OK if they're great but I saw a band
the other week and I don't think that there was one original member left.
It was a good period but I think we've all moved on.
Having had a career that
spans more than 20 years, have you noticed any differences in the attitudes
of the record buying HM public?
"That's
the amazing thing over in Scandinavia and Germany while in Britain it's
almost like with anything over 5 years old, it's almost like Spinal Tap.
I have noticed a change and an optimism because we've been doing some gigs
and there are a lot of older people who are into that music and who want
to hear Demon and people like that. A 16 year old can stand next to a 60
year old at a rock concert in Sweden or Germany. In Britain rock has almost
been laughed at as Spinal Tap by the media but there are a lot of people
who want to hear that music again. In Germany or like in Sweden where you
have concerts with people like Alice Cooper, Ronnie James Dio (A package
tour that toured smaller Swedish cities - AE) while you couldn't put that
concert on in Britain because the media wouldn't go for it. That's the
biggest change I've seen in 20 years. Saxon and the likes go on and make
good albums but the press in Britain takes no notice. I did the first British
interview in 10 years a couple of days ago. Demon would never have continued
if it hadn't been for the people in Germany and Scandinavia that love the
music and give the band a chance."
When I read some British
magazines they seem more geared towards the American bands than giving
the home grown a decent coverage.
"They
are very much into the new American bands, like in Kerrang! and places.
Slipknot, Papa Roach and all those bands. I often see them in Kerrang!.
That's what they feature. There's a magazine called Classic Rock, which
tend to feature more the classic bands, basically the American bands. We
have not been in that magazine despite them been going for 2 or 3 years.
I think Saxon has the same problem. I feel that the fans here are demanding
now that they want to see it.
I
talked to somebody from Germany and She said that she'd always loved the
music. I said to her that we've gotten great reviews from the music papers
but we were concerned with what the fans thought. She said "We are the
fans" and I said "Sorry, I'm thinking that I'm in England", because you'll
never get some critic to say that they are fans or stand at the front as
they do in Germany or Sweden.
There's
obviously been some form of conspiracy in this country to keep the likes
of Saxon from getting no coverage. Perhaps it's going on a little bit everywhere
but I'm sure that the end of the day the fans will get to know."
You said that back in the
days your biggest markets were in Germany and Scandinavia. Is that still
true today?
"I
think so yeah. The initial reaction in Germany has been excellent especially
since the world didn't expect a new Demon album. In the past, throughout
all the albums, it has been Germany. We've played there a lot over the
year. We've to find out in a few months what the reactions been. Record
Heaven is doing a great job and we're pretty pleased with them."
Something that I've noticed
today is that when an album is released it either has a longer or shorter
life span.
"I
think that there are a lot of instant take-aways going on at the moment.
Big companies want a massive killing of a style in a small period of time.
A little bit like food today, disposable, they sell a million or two. I
think that people will still make music that we'll be listening to in 5
or 10 years time.
When
I look at some of today's hardrock/ heavy metal bands I get a feeling that
they're more pop bands, that they are more... - … Here for the moment,
here for the trend. I think that is up to the companies. I don't think
that they want to nurture a band for 5 years. They want instant satisfaction,
they want reward within months and not years. I don't know if we'll see
any of today's Papa Roach or Linkin Park albums last 10 or 20 years."
Isn't it frustrating to be
a band today and know that you've recorded an excellent album but all the
big labels don't want to touch it because it's not the latest trend of
the day?
"I
think that is something we have to accept. I got a strong feeling that
we're going the reach people with this album. I'm quite happy with that.
I knew we weren't gonna be the flavour of the month but I know we got a
good product. Someone has to come along and do something they believe in,
that is different than the pop kind of new bands of rock. I believe in
this and we've received some very great compliments for this.
For some older bands the
Internet has shown them that there's still an interest in them and the
albums they did. What has the Internet meant to Demon?
"It's
been great to Demon. Even though we are released worldwide we haven't been
over-exposed in every country. It's been great access for people from South
America and from all corners of the World. The gig we did at this Swedish
festival last year was because of the demands from the Swedish fans that
came on to the site and afterwards went into the Festival site and said
that they wanted to see Demon live. So it's been remarkable in that aspect.
It's made a lot of people aware throughout the World."
www.the-demon.com
www.rhcd.net
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